Freeman addresses these questions, and many others, by featuring the thoughts and opinions of scientists who are working to unlock those subconscious links within all of us that determine our decision-making processes. Scientific research — such as that conducted by the Kirwan Institute for the Study of Race and Ethnicity — may eventually help to better understand the role implicit bias plays in the judgements we form.
“If you ask that question — are we all bigots? — it’s amazing the number of answers you’ll get in the negative,” Freeman told The Huffington Post. “I would stand up and say very quickly, ‘I am not bigoted,’ but then you see the show and realize, ‘Wait a minute, yes I am.’